Homewoods on the Willamette

I redesigned a website for Homewoods on the Willamette, a beautiful retirement community just outside of Portland.

Position

Designer/Developer

Company

Rocket Lift

Responsibilities

  • UX Design
  • UI Design
  • Frontend Development

While work­ing at Rocket Lift, I had the chance to work on a re­design for Homewoods on the Willamette. Homewoods is a gor­geous re­tire­ment com­mu­nity out­side of Portland.

When prepar­ing for this pro­ject, I did ex­ten­sive re­search on the com­pe­ti­tion. I saw that many re­tire­ment homes were us­ing stock pho­tog­ra­phy and key­word-in­jected copy, which to me, missed the mark of what peo­ple want to see when choos­ing where to re­tire.

I was im­pressed by how well [Tim] got” us. He did not have the ad­van­tage of a phys­i­cal visit to our beau­ti­ful prop­erty, but he seemed to fall in love with us and helped to show our best side at every op­por­tu­nity.

Laura Engle Executive Director, Homewoods on the Willamette

Thankfully, Laura Engle, the Executive Director at Homewoods, felt the same. She wanted some­thing real, some­thing that told the Homewoods story, and con­veyed the warm com­mu­nity that ex­ists.

↓ Below: The Homewoods home­page.

Homewoods website homepage

All in all, I’m pleased with the re­sult, and it brings me joy to see the Homewoods res­i­dents have wel­comed the new site.